Abstract: This study investigates the influence of content marketing strategies on digital engagement, focusing on Zuan Technologies, a full-service IT solutions provider. The research addresses the evolving content marketing landscape, the need for personalized content, and the challenges in measuring ROI.

The scope includes an analysis of various content types, quality, and audience targeting across different industries and business sizes. A mixed-method approach, combining quantitative data from analytics tools with qualitative insights from case studies and interviews, was employed.

The findings indicate that while blog posts are useful for learning about products, they do not significantly enhance user engagement. Irregular posting schedules negatively impact audience interest, highlighting the importance of consistency. Video content, however, is perceived as more memorable and effective in capturing attention.

The study concludes that a strategic mix of consistent posting, engaging video content, and personalized strategies is essential for enhancing digital engagement and fostering stronger audience connections.

Keywords: Content Marketing, Digital Engagement, Video Marketing, Social Media Interaction, Brand Trust, Consumer Engagement, Digital Marketing Strategy.

| DOI: 10.17148/IARJSET.2025.12524