Abstract: The research explores the impact of custom product demonstrations on conversion rates through an evaluation of client satisfaction in SaaS selling, particularly for software as a service. With SMEs in the service sector increasingly adopting digital solutions, complexity in SaaS platforms has the tendency to be a barrier to value understanding. Standard, typical product demonstrations fail to connect customers such as these; however, custom demonstrations—specifically designed to address each customer's specific operational requirements and pain areas—are a strategic move towards building confidence, improving comprehension, and boosting conversion potential.

The research was conducted through monitoring the reaction of customers to customized demonstrations in sectors ranging from mobile repair to travel agencies. The primary methods included observational observations, formal feedback, and monitoring conversion. The findings reveal that customized demonstrations significantly boost client comprehension, satisfaction, and confidence in making decisions, ultimately resulting in improved conversion rates. In addition, these interactions had a high coefficient of correlation between client interaction during demonstrations and potential relationships in the long term.

The implications of this research extend far: not only can SaaS companies refine their demonstration plans to suit client expectations, but SMEs also achieve speed in digital transformation through more intuitive and experiential software onboarding processes. This research adds to the growing body of literature focused on the emphasis of client- oriented strategies in B2B SaaS selling and offers actionable guidance for optimizing selling performance through customization.

Keywords: Personalized Product Demonstration, SaaS, Client Satisfaction, Conversion Rates, SMEs, Product Customization, User Engagement, Sales Strategy

| DOI: 10.17148/IARJSET.2025.12523