Abstract: Tourism is the largest service sector provider in India as per the finance commission. With ongoing economic growth and emerging middle class, this sector is bound to grow in future. Rajasthan has been a pioneer state in promoting tourism. Its accounts for major international and domestic tourist share in country. Tourism accounts for major share in state domestic product and job creation in Rajasthan. It has diverse natural resources and cultural heritage which attracts tourist. Along with these factors the major reason for tourism growth in the state is initiatives of state government to promote tourism. The aim of this paper is to highlight the most prominent initiatives of state government which not only resulted in tourism growth but also lead to job creation and economic, sociocultural development in the state.

Keywords: Tourism, Heritage, Policy

| DOI: 10.17148/IARJSET.2022.9563