Abstract: This study aims to focus on the challenges and the economic problems of the tailors who wanted to pull up their businesses in a big way. Since the last three years that is from 2020-2022 covid-19 has impacted the global economy so hard that almost all the economies are facing an economic slowdown and despite certain countries feeling that they have come out of this scourge unscathed the ground realities were totally different. It’s mostly the larger tailoring shops and embroidering groups, handcrafting boutiques, stitching and selling readymade clothes and taking bulk orders who faced the brunt of the economic slowdown. Post covid-19 period have they recouped or not?
To the general public and to a particular group of clients or customers these small businesses are special as they cater to all their tailoring demands. They are usually based in a big hall or shop employing more than twenty sewing machines and having not more than twenty to thirty workers comprising of tailors, embroiderers and seamstresses. Todays world of youth prefer fashion and glamorous ready-mades leading to a spurt in the growth of small scale tailoring businesses which tomorrow may lead to a growth in the garments businesses and rise of big tailoring warehouses and boutiques. The methodology followed was to collect both primary and secondary data. The total sample size taken is often shops small (5) and big tailoring shops (5) and one hundred and fifty tailors were taken as sample sizes. The major challenges taken here was to understand those small businesses who were struggling to manage to run a business in the post pandemic season forms the crux of the analysis. Age of the business number of employees, average monthly turnover of the shops. Work place ethos is some of the issues considered. The review of literature picked out the research gap which indicated that the problems encountered by these tailors before the covid-19 season was rising costs of textiles, threads, electric sewing machines, rise in employment of labour followed by mismanagement of resources & finances. Was it only due to managerial neglect? So the point is did the same problems persist still or were there new issues to be dealt with? The findings showed that most of the tailoring shops had shut down and some big tailoring warehouses only managed to carry on businesses albeit in a fractured way. Management problems were the main issue because post pandemic more than fifty to hundred tailors were employed to bridge the gap between supply and demand of readymade clothes and to earn huge profits. Their net profit was almost negligible due to lockdown measures and the changing styles of dressing and the craze of youth to wear foreign branded style of clothing. Post pandemic saw the fast paced organizing of marriages functions and other ceremonies and group events but still there was no market demand due to the mismanagement of finances and increase in the size of employment, labour problems and lack of market research. The solution lay in overcoming these problems.

Keywords: Management Problems, Small businesses, Tailoring houses, Post pandemic.


PDF | DOI: 10.17148/IARJSET.2022.9246

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