Abstract : Marketing strategy can be viewed as one of the foundations used in planning and achieving the goal of the maternity clinic industry effectively. Implementation of marketing strategy has a very big role as a support to increase sales profits in service activities of maternity clinics industry amid the rigors of competition and information about the superior service of painless labor with epidural analgesia that is not yet known to the wider community, especially pregnant women. Business to Costumer (B2C) marketing strategy includes product, price, promotion, place. This business plan aims to get an idea of ​​the marketing strategy to increase patient volume in the maternity clinic industry. Business to costumer (B2C) marketing strategy shows the cost efficiency, time and human resources needed.

Keywords: Business to Costumer (B2C), Maternity Clinic Industry, Painless Labor

PDF | DOI: 10.17148/IARJSET.2018.579

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