Abstract: This study tried to analyze different marketing tactics used in most widely used online platform, Netflix. The problem of the study is stated as “Marketing tactics used in Netflix”. Content Analysis method was used to find different strategies used in it. Different mode of marketing strategies was identified initially. Later they were analyzed separately in Netflix app. The study identified about 13 tactics used in Netflix app including colour psychology, font and writing style, mere exposure effect, that’s not all technique, cliff hanger method, affect heuristic, scarcity heuristic, social proof marketing, usage of eye contact, personalization, reverse marketing, availability heuristic.

Keywords: Tactics, Netflix tactics, Marketing strategies, Colour psychology, Font style

| DOI: 10.17148/IARJSET.2021.86102