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International Advanced Research Journal in
Science, Engineering and Technology

A monthly Peer-reviewed & Refereed journal

ISSN Online 2393-8021
ISSN Print 2394-1588

Since 2014

Markov Decision Process in Marketing and Customer Relationship Management

Jawaher Alqahtani

Abstract: In this paper, the importance of using and utilizing technical methods to improve marketing and customer relationship management is presented. Among the many patterns, theories and programs, the decision support system processes are proposed by Markov.Finally, discuss the use of the Markov model in marketing and customer service

Keywords: Portfolio Optimization, Customer Lifetime Value, Monte Carlo, Markov Decision Process


Downloads: PDF | DOI: 10.17148/ IARJSET.2019.61204

How to Cite:

[1] Jawaher Alqahtani, "Markov Decision Process in Marketing and Customer Relationship Management," International Advanced Research Journal in Science, Engineering and Technology (IARJSET), DOI: IARJSET.2019.61204

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