Abstract: In this paper, the importance of using and utilizing technical methods to improve marketing and customer relationship management is presented. Among the many patterns, theories and programs, the decision support system processes are proposed by Markov.Finally, discuss the use of the Markov model in marketing and customer service

Keywords: Portfolio Optimization, Customer Lifetime Value, Monte Carlo, Markov Decision Process

| DOI: 10.17148/ IARJSET.2019.61204