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Markov Decision Process in Marketing and Customer Relationship Management
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Abstract: In this paper, the importance of using and utilizing technical methods to improve marketing and customer relationship management is presented. Among the many patterns, theories and programs, the decision support system processes are proposed by Markov.Finally, discuss the use of the Markov model in marketing and customer service
Keywords: Portfolio Optimization, Customer Lifetime Value, Monte Carlo, Markov Decision Process
How to Cite:
[1] Jawaher Alqahtani, “Markov Decision Process in Marketing and Customer Relationship Management,” International Advanced Research Journal in Science, Engineering and Technology (IARJSET), DOI: 10.17148/IARJSET.2019.61204
This work is licensed under a Creative Commons Attribution 4.0 International License.