ABSTRACT
Today is the world of data and knowledge, spread either by acquiring through reading many books or most vital by MEDIA. Media plays a really vital role in some ways, Healthy lifestyle behaviour changes are a process that takes time and requires support; thus, mass media intervention may be a must to deal with the challenges of adjusting health behaviour. Mass media reported that infectious diseases will have substantial psychological effects on the community’s beliefs, knowledge, behaviours, and perspectives. To the simplest of data , so far no. of study has been undertaken on such issues, this text intends to assess the association of data level media use , media check-in capability and media credibility in influencing the changing healthy lifestyle behaviour of the respondents.

| DOI: 10.17148/IARJSET.2021.8894