Abstract: Today businesses are prioritizing customer-centric approaches, leading to an increased adoption of AI-driven personalization strategies. Using artificial intelligence, companies gain deep insights into individual preferences, behaviors, and needs, enabling the delivery of tailored content, recommendations and services. From e-commerce to healthcare, AI-driven personalization is transforming how businesses interact with their audiences, fostering engagement, loyalty and overall success. This shift represents a significant change in customer engagement strategies, emphasizing the importance of understanding and empathizing with customers. Moreover, AI-driven content personalization not only enhances customer satisfaction and loyalty but also drives business growth and competitive advantage. Technology continues to evolve, the potential for personalized customer experiences remains limitless, making AI-driven personalization indispensable in today's digital market.

Keywords: Customer-centricity, AI-driven personalization, Recommendations, Content personalization Customer data, digital market

Cite:
Vivek Gujar, "New Age Marketing: AI Personalization Strategies In Digital World", IARJSET International Advanced Research Journal in Science, Engineering and Technology, vol. 11, no. 3, 2024, Crossref https://doi.org/10.17148/IARJSET.2024.11346.

| DOI: 10.17148/IARJSET.2024.11346