Abstract: Solar energy consumption getting more importance now a days as Energy becomes inevitable. In Kerala, the awareness of solar energy increasing day by day. People are more interested in shifting their consumption pattern of conventional energy into new sources of energy not only to reduce the cost of energy but also to be a member of having good energy consumption habit. The study has been conducted in Thrissur district in Kerala to know the awareness level of customers and factors influencing the decision to change into solar energy consumption. Data analysed through percentage method and weighted mean method. The main factor which leads to use off grid solar power plants on household rooftop is benefit that received from the product and cost benefit. Perceived value analysed through the variable such as simple to install, repairs and maintenance. Government part in promotion the off-grid solar power plants play an important role.

Keywords: Off-grid solar, Customer perception

| DOI: 10.17148/IARJSET.2021.8951