Abstract: In the digital age, the proliferation of counterfeit goods has led to an increasing need for reliable methods to detect fake logos, which often signify counterfeit products. To address this challenge, this project attempts to develop a robust Fake Logo Detection System which exploits advanced machine learning. A convolutional neural network (CNN) is used to analyze and categorize logo pictures and differentiate genuine logos versus fraudulent ones with high accuracy. The approach involves collecting a diverse dataset of authentic and fake logos, preprocessing the images to enhance quality and consistency, and training the CNN model on these datasets. Key steps include data augmentation to improve model generalization, feature extraction to identify distinguishing characteristics of logos, and fine-tuning the network to optimize performance. The system's effectiveness is evaluated through rigorous testing and validation, ensuring it can handle various logo designs and counterfeiting techniques. The ultimate goal is to provide a scalable and efficient solution for businesses and consumers to verify logo authenticity, thereby reducing the impact of counterfeiting and protecting brand integrity.

Keywords: Fake logo detection, CNN algorithm, model generalization, feature extraction.

| DOI: 10.17148/IARJSET.2025.12112