Abstract: The study endeavours to analysis fundamental position of major listed FMCG companies using ratios. Fundamental analysis, the share price of a company is determined by all the fundamental factors. The purpose of study is HUL, COLGATE, MARICO, GODREJ and DABUR were chosen, to analysis was done using past five year computed date of price to earnings, return on equity, dividend per share, earnings per share, book value per share starting 2018.This study provides a precise presentation of data and guidelines that will help a fresh investor as well as a venture investor to know vital aspects of investing. This study helps to the investors to choose a safe investment and to identify the growth opportunities in the future.

Keywords: Fundamental analysis, investment.

| DOI: 10.17148/IARJSET.2023.10715