Abstract: Moment marketing has emerged as a powerful strategy in today's fast-paced digital landscape. This research paper explores the concept of moment marketing and its impact on brand communication. By capitalizing on real-time events, brands can engage with their audience and deliver highly relevant and timely messages. The paper examines the key elements of moment marketing, including identifying moments, creating content, and choosing appropriate platforms. Furthermore, the study highlights successful examples of moment marketing campaigns and provides insights into the challenges and prospects of this marketing approach.

Keywords: Moment marketing, real time events, brand communication, identifying moments

| DOI: 10.17148/IARJSET.2023.106102