Abstract: The purpose of this study was to look into women's retail purchasing habits and preferences for where they buy beauty care goods. This study focuses on the variables that influence women's decision-making process while deciding where to buy a product, as well as the elements that influence their decision-making process. Women above the age of 18 were chosen as participants in this study. This research will be valuable to a variety of marketers in determining marketing tactics for beauty care items. The research is based on primary data collected using a questionnaire. SPSS version 18 was used to analyse the results.

Keywords:- Retail purchase, women buying,.

| DOI: 10.17148/IARJSET.2022.9463