Abstract: Poultry is one of the economic activities connected with the agriculture and industrial sectors. It is playing a prominent role while improving the socio-economic conditions of both rural and urban populace and provides income and employment opportunities to millions of people in India. Systematic survey was conducted to record the poultry farming and its entrepreneurial activity during April to May, 2024 using pre-tested questionnaire and personal visit to 135 poultry shops which are located at different places in Mysore city. Total 16 parameters were chosen to assess the socio-economic conditions of entrepreneurs. Results revealed that 39.3% adults (36-50 years), 34.8% middle aged (26-35 years), 15.5% youths (16-25 years) and only 10.4% aged (51 years and above) people were involved in poultry entrepreneurial activity. Majority (32.5%) of the entrepreneurs were literates and 15.5% were illiterates and 42.2% entrepreneurs had more experience (11 years) in poultry business. In Mysore, 63.9% shops involved in both eggs and meat (chicken) business who are doing it on small scale level. Moreover, 67.4% entrepreneurs unaware about poultry breeds. Total 63.8% entrepreneurs provided employment opportunity to laborers. Further, 41.8% entrepreneurs provided appropriate shelter, 75.5% entrepreneurs provide food and 37% entrepreneurs provided good space to poultry birds during their marketing. Furthermore, 74% entrepreneurs used both de-feathering and meat cutting machines and 97.2% entrepreneurs dispose the poultry waste generated during meat cutting by taking the help of Mysore City Corporation. However, poultry entrepreneurs need training to learn about the breeds and they should be made aware about the financial and technical assistance by concerned governmental and non-governmental organizations to get more returns and improve their socio-economic status further in Mysore. This measure could help enhance the poultry products such as eggs and meat production that in turn meet the consumers demand accordingly.

Key words: Poultry, entrepreneur, Mysore

| DOI: 10.17148/IARJSET.2024.111013