Abstract: This empirical study investigates the effectiveness of social media recruitment strategies employed by HEPL Pvt. Ltd. in attracting top-tier talent. A sample of 100 employees, primary data were collected via structured questionnaires and analyzed using SPSS statistical tools such as central tendency, Descriptive statistics ,ANOVA, correlation. The study explores how. The study focuses on how platforms like LinkedIn, Facebook, and Instagram influence recruitment outcomes, particularly in terms of reach, engagement, and candidate quality. Findings indicate that social media recruitment significantly enhances the organization's ability to connect with a broader and more diverse talent pool, including passive candidates. The research highlights the cost-effectiveness and efficiency of social media recruitment compared to traditional methods. However, it also underscores the importance of addressing challenges related to data privacy, information authenticity, and potential biases. This study contributes to the evolving discourse on talent acquisition by providing a practical framework for integrating social media into recruitment strategies, aligning HR practices with the dynamic nature of the digital landscape.

Keywords: Social media recruitment, HEPL Pvt. Ltd., talent acquisition, LinkedIn, Facebook, Instagram, SPSS, employee engagement, performance management.

| DOI: 10.17148/IARJSET.2025.125217