Abstract: Theatre, hitherto live and physical as an art form, is fundamentally changing in the digital era. As new media technologies, from projection mapping to virtual reality, are being developed, what theatre is and how it gets practiced are evolving. This paper examines how digital media is not simply supplementing traditional theatre but reconfiguring its narrative structure, aesthetics, and audience relationships. Special focus is given to the contemporary play E=mc², which synthesizes multimedia design, scientific discourse, and theatrical storytelling. Through this case study, the research draws attention to the power of new media in enriching the theatrical experience, facilitating inter-disciplinary interaction, and reconfiguring the stage's spatial-temporal dynamics.

Keywords: Theatre, New Media, Technology, Play Production

| DOI: 10.17148/IARJSET.2025.12429