Abstract: The Indian automobile industry has witnessed significant growth over the past few decades, with family cars forming a major segment of the market. Among the various factors influencing car sales, children have emerged as a surprising yet crucial element in the decision-making process. Their influence extends beyond mere preferences, shaping marketing strategies and purchase decisions within families.

Key Words: Child influencer, family car sales, family purchase decisions

| DOI: 10.17148/IARJSET.2025.12145