Abstract: The Indian automobile industry has witnessed significant growth over the past few decades, with family cars forming a major segment of the market. Among the various factors influencing car sales, children have emerged as a surprising yet crucial element in the decision-making process. Their influence extends beyond mere preferences, shaping marketing strategies and purchase decisions within families.
Key Words: Child influencer, family car sales, family purchase decisions
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DOI:
10.17148/IARJSET.2025.12145
[1] Dr. Prashant Tripathi, "The Role of Children in Improving Family Car Sales in India," International Advanced Research Journal in Science, Engineering and Technology (IARJSET), DOI: 10.17148/IARJSET.2025.12145