Abstract: The aim of this research was to explore the role played by social media in the promotion of daily vlogging and the creation of multimedia content creators through the application of a descriptive research design with quantitative research orientation. The research was conducted through the application of the questionnaire method with daily vloggers, with the data being subjected to correlation and Anova tests. The findings of the research revealed that the success of an individual in the practice of vlogging does not depend on the length of the vlog, the number of audiences, and the equipment used in the creation of content, but rather the quality of the content.

Keywords: Daily Vlogs, social media, Audience Engagement, Creative Burnout, Monetization

Downloads: | DOI: 10.17148/IARJSET.2026.13303