Abstract: The purpose of this study is to determine the number of online shoppers that are aware of Buy Pay Later choices, particularly in Coimbatore. This study's primary objective is to determine the level of awareness regarding Buy Pay Later services. Our goal is to find out what consumers think about Buy Now Pay Later services, including how they operate, what they offer, how to pay, and what benefits come with utilizing them. We are examining Buy Now Pay services in order to gain a better understanding of them, including what they offer and how users might benefit from them. We are interested in learning what motivates consumers to utilize Buy Pay. Is it because it's user-friendly and accessible to all? Do consumers enjoy the discounts they receive when using it? When consumers make purchases online, can it actually help them manage their finances? Purchasing items and paying for them later is our primary objective. We would like to know more about Buy Pay, particularly for Coimbatore residents who use apps to shop online. We would like to hear how Buy Pay Later works for shoppers in Coimbatore.

Keywords: BNPL, pay, Coimbatore, online, People

Downloads: | DOI: 10.17148/IARJSET.2026.13306