Abstract: The majority of YouTube users are college students, therefore it's critical to understand their usage patterns, goals, and any potential psychological and behavioural effects. In order to determine the current trends in YouTube usage among female undergraduate students in Chennai City, this study will examine the devices used, memberships subscribed to, purposes used, and identity formation time spent networking, negative impacts experienced, and educational usage. Data from a survey were analysed with SPSS-Statistic 19.0 software, and the findings were compared to the examined literature. According to the survey, students' YouTube networking habits will eventually win out over parents' and teachers' attitudes, and although while cell phones are currently prohibited in many college buildings, they will undoubtedly be utilised in classrooms in the near future. The discoveries provide the current study in this area more depth.

keywords: YouTube, YouTube Content, Chennai Urban Women

| DOI: 10.17148/IARJSET.2022.9806