Abstract : The post pandemic scene generally in the business field was gloomy. Many flourishing businesses shut down due to shortage of labor, closure of markets, loss of customers, etc: But what was the condition of family or home businesses? Saree sellers, silk worm businesses, Fancy store owners, garment businesses and Beauty Saloons and Spa owners were the business groups taken for study. These five groups of family businesses were run by women. The area selected for study was Bangalore and Ramanagara. The total sample size was 150.The research methodology comprised of both primary and secondary data. Sampling technique adopted was simple random sampling and percentage method was used for data analysis. The research gap tells us that the main problem faced by these businesswomen was lack of fresh stocks & capital and steady flow of credit and transportation facilities. Since they had a loyal customer base they recovered fast. Hitherto there was no encouragement for these women who were mostly semi- literate and confined within the four walls of their houses. Corona period and post pandemic period has given many chances to house bound saree sellers as their businesses flourished with very less capital investment, competition and never suffered huge losses as such. The findings revealed that most of the home bound business women were aged between 28 to 42 years They used the front portion of their own residential premises which had electricity, water and restroom facilities, separated from the inner chambers of their homes. This was due to the soaring rent in Bangalore city. Their main objective was to earn high profits and use a part of this money to reinvest and use the remaining cash for their family expenses. This made them self- sufficient and economically independent even during stressful times.

Keywords: Family businesses, post pandemic, Businesswomen, economically independent, market closure.


PDF | DOI: 10.17148/IARJSET.2022.9482

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