Abstract: For hundreds of years, self-business is a critical term that consistently comes to market, particularly for helpless families who set up small-scale businesses to earn the necessities. But with the advancement of technology and a step towards the digital world, we shifted from manual work to digital form.[1] To counter this manual work, marketers decided to use the most powerful platform that is DIGITAL MARKETING. It is a component of marketing that utilizes the Internet and digital technologies like smartphones, laptops to reach consumers at a significant level, promote their products to them, and earn great profit. [12]This paper mainly studies digital marketing, including the difference and contact between digital and traditional marketing, digital marketing over traditional marketing, solutions to digital marketing, the role of social media as a promoter of it, and its future scope.[2] As per the research, every country has oriented to UPI payment, Aadhar connects payment,[10] android/iOS applications, and many more.[1] These solutions help us to build a secure platform for any transaction and help our business to grow. Social media is one of the best platforms to support digital marketing as it furnishes individuals with the chance to communicate and share posts and points.[3] If this approach of digital marketing has taken to all parts of the world, then the result will be very fruitful.[9]

Keywords: Digital Marketing, Traditional Vs. Digital Marketing, Digital Market Over Traditional Market, Solutions for Digital Market, Role of social media As Promoter, Future Scope.

| DOI: 10.17148/IARJSET.2021.8677