Abstract: This research explores the recruitment sources at Infologia Technology Pvt Ltd, a software firm based in Chennai, India, to explain the entire IT solutions market. Particularly relevant is the development and provision of a vast array of services, including software development, cloud computing, cybersecurity, data analytics, and so forth, in the field of information technology, where the rate of growth is usually quite high. Founded in 2014, Infologia Technology Pvt Ltd has made its way from being a startup to a firm serving the telecommunication and automotive industries, thus speaking for the vigor of the industry. It is very important for IT organizations to develop effective recruiting methods so as to hire the right people to manage the hurdles of continuous innovation and technology. The staff of Infologia is demographically and professionally studied, showing a mainly young, educated staff composed of full-time, part-time, and self-employed workers. Thus, the results determine to what extent personal management aimed at training, mentoring, and diversity has an effect on employee development and retention, which is at the same time very obvious. The report also says that for the IT business, now so competitive, companies can pull in and keep competent workers by optimizing recruiting channels and doing better employer branding. This study finally gives us an insight concerning how a certain IT business cultivated successful recruiting tactics, and it bears some importance for future development in human resource management and organization growth in the area of technology.

Keywords: Recruitment, Market, Work Life Balance, Information Technology, Business, Organization.

| DOI: 10.17148/IARJSET.2025.12491