ETHICS IN ADVERTISING – AN INDIAN PERSPECTIVE

Abstract: Advertising, using media as its vehicle, is a pervasive, powerful force shaping attitudes and behavior in today's world. At times it goes beyond the traditional role of 'fair and truthful' information and portraits obscene, undesirable and unethical scenes giving a detrimental result especially on the young population of the society. The ethical aspect of Indian advertisement is extremely important for restoration of our Indian culture, norms, ethics and heritage.

Keywords: Advertising, Obscene, Unethical, culture