STUDY ON CONSUMER’S PERCEPTION TOWARDS PURCHASING GROCERIES THROUGH ONLINE

Abstract: This study explores how people feel about buying groceries online in India’s growing e-commerce market. It looks at important factors that influence customers such as convenience, saving time, product freshness, variety, pricing, value for money, delivery reliability, and return policies. Using quantitative methods like Independent Sample T-Tests and One-way ANOVA, the research found that gender, age, income, and family size do not create major differences in how consumers view online grocery shopping. This means people across all groups share similar positive perceptions, showing that online grocery shopping is becoming widely accepted. The study highlights the need for companies to offer reliable service, easy technology, and trustworthy systems to keep customers satisfied and encourage long-term use of online grocery platforms.

Keywords: Consumer perception, Online grocery purchasing behaviour, Convenience, Time saving, Effort saving, Product freshness, Product availability, Price perception, Value for money, Delivery speed, Packaging trust, Return policies, Digital shopping experience, Customer satisfaction, Service reliability and Quality assurance.