Abstract: This study explores the development of an effective Business-to-Business (B2B) marketing strategy tailored specifically for Femtosoft, a company engaged in providing advanced software solutions and IT services. Operating in a competitive and rapidly evolving technological landscape, Femtosoft aims to expand its market reach and build stronger relationships with enterprise-level clients. Unlike Business-to-Consumer (B2C) marketing, B2B marketing requires a deep understanding of organizational decision-making units, long sales cycles, and value-driven communications. The research adopts a multi-dimensional approach, combining primary and secondary data sources to understand Femtosoft’s current market position, target audience, and competitive environment. Key methodologies include SWOT analysis, competitor benchmarking, customer segmentation, and stakeholder interviews. Special focus is placed on identifying the pain points of potential business clients and aligning Femtosoft’s value proposition with industry-specific needs. The study proposes a strategic marketing framework that incorporates digital marketing, inbound and outbound lead generation, account-based marketing (ABM), and content strategies designed to build authority and trust within niche markets. Additionally, the integration of marketing automation tools, customer relationship management (CRM) systems, and performance analytics is discussed as a means to enhance marketing efficiency and ROI. By implementing the recommendations provided, Femtosoft can position itself as a trusted B2B technology partner, capable of delivering customized, scalable solutions. The study concludes with a roadmap for execution, including budget planning, channel selection, and performance metrics, to ensure continuous growth and long-term sustainability in the B2B domain.

Keywords: B2B Marketing Strategy, Technology Solutions, Customer Relationship Management (CRM)

| DOI: 10.17148/IARJSET.2025.125163